It’s a while since we have a presence on some of the major social networks.
This communication activity feature of our company is found in something that we have been practicing every day for many years, well before Facebook was invented ;)
We refer to the attitude of listening.
In our view, engaged listening, concentration on customers’ problems and needs what gives us the possibility of being reliable in order to solve a job, regardless of its complexity.
In short, we believe that a well done job benefits from listening, so it has not been not hard for us to join the online conversations, aware that the good first step – in the social network environment – is to keep one’s ear to the ground.
This is the meaning of our Facebook page, the social network where with curiosity and interest we have found Italian groups that keep ancient embroidery traditions alive as “Atelier Merletto di Orvieto” or Infiorate of Spello page, in addition to keeping contacts with the ones who follow us, including partners, customers and personal connections.
On Facebook we share videos, images, articles and much more, beside regularly post our blog entries.
Always listening in an active way, is what we put into practice on Twitter, where we have the pleasure of talking also with international stakeholders: among others, it’s a pleasure to meet and follow such projects as Fine Cell Work (interesting English charity, which takes hand crafted creations stitched by deteineds on fashion runways) or to approach Hand & Lock London, a global player in our industry, whose history goes back to 1770.
A different form of listening, which takes the the name of “curation” is the one used to select the more interesting web contents, is the one we practice on Pinterest, which we have already blogged about.
Pinterest, it’s the realm of the image, the charm of visual: easy to spend hours browsing their contents!
It’s in this social network routine to select the best by each of the users.
The result is that contents are really high in aesthetic quality.
In this so well-finished environment, we contribute to share quality content across several boards (over 21), whose subjects range from embroidery portraits, to embroidery art, embroidery history, or the work of a bit special artisans embroiderers, as the talented Jane Perkins.
You have already figured out that we refer to LinkedIn, where we have just opened the AM Ricami “company page”.
Last but not least we have to mention Slideshare storing a Maria Pia Colombo presentation for Bicocca University Milano.
In this way,we think – even on the web – our company listening habit will be sufficiently supported.
At least until the next social network!